Do you know that SheaMoisture is giving Black women up to $20,000 to grow their businesses?
If you’re a Black woman entrepreneur building a brand rooted in culture, community, and impact—this is your sign to stop scrolling.
The SheaMoisture Grant Fund is more than a cash opportunity. It’s legacy funding. It’s about alignment. And it’s designed to support Black women founders whose businesses are doing more than chasing profit—they’re changing lives.
In this guide, we’ll break down everything you need to know about the SheaMoisture Grant Fund, who should apply, what SheaMoisture looks for, and—most importantly—how to position your application to get a yes.
What Is the SheaMoisture Grant Fund?
The SheaMoisture Grant Fund is a funding initiative created to support Black women–owned businesses with grants ranging from $10,000 to $20,000.
SheaMoisture has long been known for its commitment to:
- Economic empowerment
- Community uplift
- Representation and inclusion
This grant reflects that mission. It’s not about rewarding the loudest brand or the most polished pitch deck. It’s about backing founders who are building with purpose, intention, and long-term vision.
What SheaMoisture Stands For
SheaMoisture supports businesses that are deeply rooted in:
1. Community
Your business should serve a real audience with real needs. SheaMoisture wants to see that your brand is connected to people—not just products.
2. Representation
Brands that reflect Black stories, Black culture, and Black voices matter. SheaMoisture values authenticity over trend-chasing.
3. Purpose
This isn’t funding for “anything that sells.” Your business should have a why that goes beyond revenue.
4. Legacy
They’re investing in businesses built to last—brands that can scale, sustain, and create long-term impact.
Who Should Apply for the SheaMoisture Grant?
This grant is ideal if:
- You are a Black woman founder
- Your business creates impact beyond profit
- You serve an underserved or underrepresented audience
- Your brand is driven by mission, values, and culture
- You care about building something meaningful—not just something viral
Whether you’re in beauty, wellness, media, education, fashion, tech, food, or services—if your business aligns with SheaMoisture’s values, you should apply.
What SheaMoisture Grant Reviewers Look For
Here’s where many applicants get it wrong. SheaMoisture isn’t just asking what you do—they’re evaluating why it matters and how it grows.
They care deeply about:
1. Your Story
Not a dramatic backstory—but a clear origin and motivation. Why this business? Why you? Why now?
2. Brand Alignment
Does your mission naturally align with SheaMoisture’s values of community, culture, and empowerment? If your brand feels disconnected, reviewers will feel it instantly.
3. Community Impact
Who does your business serve? How does it improve lives, access, opportunity, or representation?
4. Vision for Growth
They want to see that funding will move the business forward—not just keep it afloat.
How to Stand Out in Your SheaMoisture Grant Application
Winning applications don’t try to impress. They aim to remove doubt.
Strong applications clearly communicate:
- Why this business matters
- Who it serves
- What problem it solves
- How grant funding creates scale or sustainability
Be specific. Avoid vague language like “expand operations” or “grow awareness.” Instead, show exactly how the money will be used and what success looks like after funding.
How to Write a Grant Proposal That Moves Reviewers to Yes
Here’s a truth most people don’t know:
Grant decisions are not made by deep reading.
They’re made by rapid evaluation.
Reviewers are scanning for:
- Alignment
- Clarity
- Confidence
Your job is not to tell the most emotional story.
Your job is to make approval feel effortless.
Why Most Grant Proposals Fail
Most proposals introduce unnecessary friction. Reviewers have to:
- Search for answers
- Decode priorities
- Guess outcomes
When that happens, the answer is usually no.
What High-Performing Grant Proposals Do Differently
1. They Follow Instructions—Exactly
Structure matters. Compliance signals competence.
If the guidelines say 500 words, write 500 words—not 520.
2. They Prioritize Scoring Criteria
Put your strongest points where the most points are weighted.
Don’t waste energy on sections that don’t move the score.
3. They Reflect the Funder’s Language
Use SheaMoisture’s words:
- Community
- Purpose
- Representation
- Legacy
Alignment beats originality every single time.
4. They’re Built for Speed
Grant reviewers love:
- Clean formatting
- Clear sections
- Straightforward timelines
- Easy-to-skim responses
The Secret to a Fundable Proposal
A fundable proposal doesn’t feel exciting.
It feels dependable.
It makes reviewers think:
“This founder knows what she’s doing.
This business is aligned.
This funding will be used well.”
That’s how approvals happen.
Final Thoughts: This Is Legacy Funding
The SheaMoisture Grant Fund is not just about money—it’s about backing Black women who are building brands with soul, substance, and staying power.
If this opportunity aligns with you, don’t sit it out.
If you want help preparing your application, comment “SHEA.”
And if you know a Black woman founder who needs this, share this blog with her.
Legacy starts with one decision—and this could be yours. ✨
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