Are you an underrepresented entrepreneur with a bold vision but limited access to capital? Whether you’re launching a fashion brand, building a tech-enabled storefront, or scaling your retail startup — the SPUR Pathways program could be the game-changing boost your business needs.
Let’s unpack what this initiative is all about, why it matters, and how you can get involved.
💡 What is SPUR Pathways?
SPUR Pathways — which stands for Shared Purpose, Unlimited Reach — is a groundbreaking collaboration between Macy’s, Inc. and Momentus Capital. This national initiative was designed to empower diverse entrepreneurs by providing not only funding, but also education, mentorship, and increased visibility.
Historically, Black, Indigenous, people of color (BIPOC), women, LGBTQ+, and other underrepresented founders have faced limited access to capital and opportunity. SPUR Pathways is turning that story around — and not with lip service, but with real investment.
Imagine a world where the next generation of successful business leaders comes from every walk of life. That’s what SPUR is building.
💰 What Kind of Support Can You Get?
No matter what stage of the entrepreneurial journey you’re in, SPUR Pathways meets you there. Here’s what’s on the table:
- Microloans for founders in the early days of launching a business
- Growth capital to support brands poised for expansion
- Equity investments for businesses scaling toward major milestones
Whether you’re in the ideation phase, just launched your first product, or running a growing company that’s gaining traction — SPUR Pathways has funding options tailored to your needs. And it’s not just money. It’s smart capital — paired with resources to help you use it strategically.
🔥 Why This Program Is a Big Deal
Let’s be honest: access to capital has never been equal. BIPOC founders receive less than 2% of venture funding. Women founders face steeper barriers. LGBTQ+ entrepreneurs are routinely overlooked. And if you’re building a retail product, the path to a national shelf is often filled with closed doors.
SPUR Pathways is flipping that script.
By leveraging Macy’s massive platform — with over 700 stores and a nationwide customer base — the program provides more than financial support. It gives entrepreneurs exposure and credibility. And with Momentus Capital at the helm of capital distribution, founders get access to a network of lenders, educators, and mentors who are committed to inclusive economic growth.
This isn’t just about helping a business get by. It’s about helping it thrive, scale, and build generational wealth.
🌟 Who Should Apply?
Here’s who SPUR Pathways is designed to support:
- Founders who are BIPOC, LGBTQ+, women, or from other underrepresented groups
- Entrepreneurs with retail-facing products or services
- Startups or small businesses that are poised for growth
- Those seeking not just funding, but mentorship and visibility
If that sounds like you — or someone you know — this is your sign to get started.
📝 How to Apply for SPUR Pathways
Here’s what you can do today to begin your journey:
- Visit macysinc.com/purpose/spurpathways
- Explore the types of funding available (microloans, equity, growth capital)
- Connect with Momentus Capital to discuss your business and funding readiness
- Begin your application process
You don’t need to be “perfect” to apply. In fact, one of the most powerful aspects of SPUR is its focus on preparing founders to become funding-ready. You’ll get feedback, support, and direction — even if you’re not selected for funding immediately.
✨ Bonus: What Makes SPUR Pathways Different
Unlike many funding programs that throw money at startups without infrastructure or follow-up, SPUR Pathways includes:
- Training on what funders are looking for
- Support to refine your pitch and business model
- Help positioning your brand for retail growth
- Exposure on Macy’s platforms — and potential placement
This is about long-term success. Macy’s and Momentus aren’t just funding businesses. They’re helping build legacies.
🎯 Final Thoughts: Don’t Miss This
In a landscape where real opportunities are rare — SPUR Pathways is a rare gem. With up to $100K in funding, mentorship from experts, and access to national retail exposure, this initiative is one of the most ambitious efforts to date to support underrepresented entrepreneurs.
If you’ve been waiting for a sign, this is it.
✅ The resources are real
✅ The application is open
✅ The time to grow your business is now
So, head to SPUR Pathways, take that first step, and claim your seat at the table.
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