Are you a passionate entrepreneur from an underrepresented background looking for real funding opportunities to grow your business?
If you’re nodding yes — then the SPUR (Shared Purpose, Unlimited Reach) Pathways program from Macy’s, Inc. in collaboration with Momentus Capital is a funding opportunity you need to know about.
This isn’t just another pitch competition or short-term program. SPUR Pathways is a long-term, multi-tiered initiative designed to help diverse founders gain access to the resources, capital, and retail industry connections they need to scale their businesses.
🚀 What Is SPUR Pathways?
SPUR Pathways is a bold commitment from Macy’s, Inc. to empower underrepresented business owners by breaking down systemic barriers to capital and opportunity.
Developed in partnership with Momentus Capital, SPUR Pathways offers an integrated and collaborative approach to funding. This initiative was created to galvanize the retail and finance industries into supporting the next generation of changemakers — particularly those who’ve historically been overlooked.
💰 What Types of Capital Are Offered?
Whether you’re launching a new brand or scaling your operations, SPUR Pathways offers multiple capital options tailored to your stage of business:
- Microloans – Perfect for early-stage entrepreneurs looking to make small but impactful investments
- Growth Capital – For businesses that are generating revenue and ready to expand operations, team size, or marketing
- Equity Investments – For scalable, retail-facing businesses prepared for national growth and investor backing
This approach ensures that founders have access to flexible financial resources that match their needs — from launching a product to entering a major retailer.
👥 Who Is Eligible?
SPUR Pathways is open to U.S.-based, underrepresented entrepreneurs — including:
- Women entrepreneurs
- Black and Brown founders
- LGBTQ+ business owners
- Veterans and individuals with disabilities
- Other marginalized or underserved communities
It is particularly focused on supporting retail-facing businesses — such as beauty, fashion, home goods, tech-enabled commerce, and more — with potential for national exposure and scalable impact.
This program is ideal for founders who:
- Have a clear business model with traction
- Are ready to pitch or apply for capital
- Want to see their brand grow in retail or e-commerce spaces
- Are committed to scaling and hiring
🧠 What Makes SPUR Pathways Different?
Most entrepreneurs from underrepresented groups don’t lack ideas — they lack access.
SPUR Pathways doesn’t just give you funding and walk away. Instead, it provides:
- Business support and education
- Access to retail industry advisors
- Help getting “funding-ready”
- Ongoing mentorship and strategic guidance
So even if you’re not quite ready for equity investments, SPUR helps you build toward it with tools and knowledge.
🌐 How to Apply
Getting started is simple:
- Visit the official SPUR Pathways page here:
👉 https://www.macysinc.com/purpose/spurpathways - Explore the funding options available through Momentus Capital
- Apply for the loan, growth capital, or investment product that best fits your business model
- Wait to be contacted by a partner organization or funding team for the next steps
⚠️ There is no strict deadline listed, but applications are reviewed on a rolling basis — so early action is best.
💡 Final Thoughts
Programs like SPUR Pathways are more than financial lifelines — they are economic game-changers. With the support of Macy’s and Momentus Capital, you could finally get the capital, coaching, and credibility needed to:
- Break into major markets
- Hire and scale confidently
- Develop high-impact, community-driven products
- And most importantly… build generational wealth
If you’re an entrepreneur with vision and values, this is your call to rise. Don’t let this opportunity pass you by.
👉 Apply for SPUR Pathways here
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